Business coaching and strategic and GTM advisory for early-stage technology and consumer companies and non-profit organizations.

• Microsoft (Seattle) – Developed the Microsoft Small Business Makeover contest with the Microsoft Small Business Server marketing team and selected four winners for a technology makeover for their small business. Worked on-site with the founders/owners of small businesses from four different market sectors and analyzed their business needs and recommended Microsoft technology solutions that would enable them to optimize their business workflows and/or enable them to do new things that they could not do before Microsoft technologies were implemented. Prepared business and technology critique, gap analysis, technology recommendations and pre-deployment ROI estimates. Wrote customer evidence case studies on each business and technology solution.
  
• XEntertainment (Los Angeles) – Strategy and communications advisor in building GTM fundraising collateral and helping to position new media distribution and integrated advertising platform to strategic content partners.
• Bliss SuperFoods (Oregon) – Corporate restructuring advisor for early stage consumer superfood company.
• Myriad Mycology (Oregon) – Brand and direct marketing advisor for early stage company that sells bulk medicinal mushrooms.
• XEducation (Baltimore) – Business strategy and plan advisor for start-up seeking to establish collaborative education platform in K-12 space.
• LeanX (Iowa) – Restructured business model from on-site training and consulting to online videocast with subscription-based revenue model.
• XTV (Los Angeles) – Business plan advisor for startup seeking to build niche market content aggregation and distribution platform.
• WowTown (Vancouver, BC) – Founding Board member of dotcom startup ahead of the curve in localization of web-based services.
• Belief Genome (Seattle) – Business strategy and GTM coach for seed stage idea to map human beliefs in open source framework.
• One Peace Jerusalem (Israel) – Business strategy and media coach for non-profit organization that created a cross-religion multicultural event to transcend boundaries of Judaism, Christianity and Islam in the historic city of Jerusalem.
• Unity Four (Los Angeles) – Media and fundraising coach for newly formed non-profit foundation.
• SAT Coaching, Princeton Review (Minneapolis) – As franchisee of New York-based The Princeton Review, an SAT preparatory program for high schools, taught classes and successfully coached individual students on SAT test taking best practices for verbal and mathematics sections of the exam.
• University Teaching – SUNY (NYS) – Full-time teaching of undergraduate students at highly specialized on-site environmental sciences program as part of the State University of New York. Taught Environmental Land Use Planning, Land Surveying, Cartography and Remote Sensing. Faculty-student ratio of 1:5.
• Equality TV (Los Angeles) – Business plan and go-to-market coaching of founding CEO and co-founding CTO.
• Section ii (NYC) – Cloud-based film and media distribution business based on a Netflix model that focuses on the gay and lesbian community. Joined Board of Advisors in January 2014.
• CREW – Creating Renewable Energy Wealth (Oregon) – Startup network marketing company focused on linking values-based products with values-based consumers through a win-win network marketing business model. Coached founder on building executive summary and investor pitch, building consumer and product owner value proposition, positioning and messaging, and go-to-market planning for soft and hard market entry.
• Sensitive Planet (Los Angeles) – Strategic marketing, organizational management and e-commerce business coaching for specialty e-commerce website dedicated to LOHAS market segment.
• Yopana (Los Angeles) – Start-up app developer of scheduling and calendaring app. Reframed product from basic calendaring app to personal performance management app. Advised founder on market analysis, feature set, market analysis and avatar, go-to-market campaign, cash flow pro forma development, investor-facing collateral, investor presentation, valuation process and more.
• MaryJane Industries (Los Angeles) – Business and strategy advisor to first-time entrepreneur seeking to enter rapidly expanding market. Evaluated five specific business opportunities from investor and operator perspectives