Marc Baraka Strauch

Collateral – Solutions Kit

Developed for the launch of the Microsoft Office System, this is not the usual technical features and benefits marketing collateral to engage Partners, but instead was designed as a Solutions Kit that Partners and potential Partners could utilize in making the business decision to develop specialized Office-based work-process flow applications.

I worked with the Microsoft EPG Product Manager to develop the positioning and messaging, all of the content and creative directed the overall information architecture and look and feel of the Kit with a contracted graphic design firm and supervised the printing on specialty paper of more than 20,000 units. The Kit also included inserts from twenty different Office Partners on the specialized applications that they had already developed when the Office System launched.