Marc Baraka Strauch

Content – Marcom Copy

Copywriting of marketing communications content for print, web, video, animation and multimedia.

  • Microsoft (Seattle) – Wrote copy and worked with advertising agencies, graphic designers, and animators as creative producer to design and build customer facing marketing collateral that supported four product launches of Windows Client and Server, Office, as well as Tablet PC, Small Business Server, SharePoint Server, Forms Server and Enterprise Project Management.
  • Microsoft (Seattle) – Author or Higher Yields, The Financial Benefits of Windows XP, the very first business value white paper published by Microsoft based on enterprise customer metrics derived from REJ studies. Analyzed data, worked with Product Managers to ensure correct positioning and messaging, developed white paper model using business value methodology and creative directed the information architecture and overall design and layout with an outside design firm.
  • Microsoft (Seattle) – Writer of internal field sales collateral for the launch of Windows Mobile (Windows Phone 7 and Windows Phone 8).
  • Wipro (Boston) – Wrote and produced multiple case studies and white papers that were joint ventures with Microsoft.
  • Fibersphere (Portland) – Wrote copy for launch of website for new FTTH company.
  • WeLocalize (Portland) – Developed strategy and templatized methodology to respond consistently and easily each time the content localization company responded to a RFP.
  • Globalock (Seattle and Christchurch, NZ) – Wrote and produced GTM collateral for innovator of remote digital locking cases for high-value goods.
  • Emdigo (Silicon Valley) – Writer and creative producer of customer-facing print and tradeshow marketing collateral. 
  • Radiance (Austin) – Creative direction, writer and photographer of promotional brochure for new housing development on 2,000 acres in Austin hill country.
  • Hidden Medicines TV Pilot (Seattle) – Creative director, writer and producer of fundraising promotion for ground-breaking Oregon PBS-sponsored pilot on medicines derived from nature.
  • BlueAlly – Technology Solutions Provider (North Carolina) – Interim VP of Corporate Communications responsible for repositioning and re-messaging company as they grew through three acquisitions to a $175M revenue company. Creative direction and writing of new go-to-market collateral for use by field sales and engineering.