Marc Baraka Strauch

White Paper – ROI

Written for Microsoft Academy, Microsoft’s then radically new internal video podcasting education and training portal, we had the mission to reposition Academy as a cloud-based enterprise application for online video-based training and education. I co-wrote the internal business plan to achieve this goal.

This ROI white paper is based on Microsoft’s internal results of using Academy for online learning and uses business value principles to demonstrate the financial value of online cloud-based learning where the enterprise client did not have to “reinvent the wheel” but rather could simply license Microsoft’s customizable front-end UI while retaining the back-end server infrastructure.