Marc Baraka Strauch

White Paper – Value

This business value-oriented white paper produced for Microsoft and Intel was based on Total Value of Opportunity (TVO), the Gartner version of Microsoft’s Rapid Economic Justification (REJ) business methodology.

This was the first white paper in which Microsoft and Intel collaborated using real-world enterprise customer results to demonstrate the financial value of running Windows Client on Intel-based hardware.

I worked with Microsoft business analysts to utilize the metrics correctly and craft the story using positioning and messaging from both Microsoft and Intel. I wrote all the content, designed the graphics and art directed the overall look and feel and flow of the white paper with a contracted graphic designer.