Marc Baraka Strauch

Business Value – Book

Written for Microsoft, the REJ – Business Process Methodology is a step-by-step guide that shows IT professionals and business thought leaders how to develop a financially-based business case that can be presented to CXOs.

This guide utilizes the same methodology that Microsoft account teams use when they work with enterprise IT clients to help them justify investments in upgrading to new versions of Microsoft’s suite of enterprise servers and applications.

The Rapid Economic Justification (REJ) methodology was used for financial analysis in the more than 50 white papers and more than 200 case studies that I wrote for various Microsoft product teams as part of GTM activities.

I wrote the entire guide with the Microsoft subject matter expert and oversaw the creative direction of an outside design firm contracted to layout the book.