Video – Business [Value]
The video case study on the use of Microsoft Enterprise Project Management (EPM) by the AXA Financial Group based in Paris, France is representative of a business value orientation rather than more conventional video case studies that focus on technical features and benefits.
Typical of many of the video case studies that I produced, knowing in advance the core messages that we needed to convey it was my job as director, writer and executive producer to interview the appropriate CXOs and elicit from them the sound bites from which we crafted a tightly focused visual story that delivered the message to our intended audience.